ChatGPT is the most-talked-about, least-actually-used tool in real estate. Most agents have an account and seven half-written conversations.
This workshop closes that gap. We build, not theorize. By the end, you have working tools attached to your business, not screenshots from a slide deck.
What we cover
- The five tasks ChatGPT is genuinely faster at than you are, with real timing comparisons.
- How to build a Custom GPT in under 20 minutes that knows your brand voice, your market, and your common situations.
- Voice mode for the car: dictation, debrief, and lead capture between showings.
- Deep Research for market reports, buyer briefings, and seller comps that don't take you a Saturday morning.
- Where ChatGPT is still wrong, and the verification habits that keep you out of trouble.
How the time breaks down
The first hour is platform fundamentals and prompt patterns. The middle hour is hands-on Custom GPT building. The final hour is workflow integration — actually pulling ChatGPT into the rhythm of your week.
Who shouldn't take this
If your daily driver is already Claude or Gemini and you're not planning to move, take the matching deep dive instead.